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Tuesday, August 6 • 10:45am - 12:00pm
Failing Well (Jabe Bloom) LIMITED

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Limited Capacity seats available

There is a trap hidden inside Lean Startup's CustDev cycle. If entrepreneurs want to be successful, they have to be passionate about their ideas. They need to understand more about their customers than anyone else. I’ve spent the last year lecturing to and teaching entrepreneurs and I've observed that their passion for their idea and their belief that they already DO know everything about their customers can prevent them from actually LEARNING what they need to know in order to create as successful business. The same passion and positive psychology required to succeed in the face of uncertainty is hindering them from learning fast enough to survive.

How can we take our passion, our vision, a couple “wild ass guesses”, and produce meaningful, validated learning?

# Stand back... we are going to try science.

The question of how to learn as an organization and how to DEMONSTRATE learning has been explored by philosophers of science and by business theorists for years. What can the Lean Startup Community learn about creating scientifically valid experiments that create actionable knowledge?

This session will explore the theoretical relationships between scientific hypotheses and scientific experiments. We will explore the theory behind using effective questions to invalidate assumptions and following through with the learning process after an error in the hypothesis is detected. We’ll learn how to detect hypothesis and questions that can’t be falsified and therefore only lead to vanity validation not learning.

We’ll learn how to fail well and fail faster by keeping our passion focused on the vision and our dispassionate logic focused on the assumptions.

avatar for Jabe Bloom

Jabe Bloom

President & Principle Consultant, Coherent Insight
I try to collect and tell interesting stories about the future. Sometimes, when the stories are are compelling enough, people use them to make interesting things. I am an award-winning international speaker on Lean Software and Product Development, Agile, and Lean Management. President... Read More →

Tuesday August 6, 2013 10:45am - 12:00pm CDT
Governors D