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Friday, August 9 • 9:00am - 10:15am
How to Measure Value (Gabrielle Benefield, Ryan Shriver)

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The Voice of the Customer is heralded in the Agile community yet we still seem to focus on increasing our velocity and creating the most elegant bullet proof code. If you are simply building the wrong product 'righter', then you risk gold-plating a product nobody wants to use. Instead we should focus on the Customer and user 'Outcomes'. What they need to achieve, be it buying a book on Amazon to improving the way we run our business processes. The Outcome Delivery movement is emerging as a community focused on helping Customers achieve value. This session is one piece in the large jigsaw of being able to help our customers articulate what they really need, instead of telling us what they want. If you can help your customers articulate clearly what outcomes they desire, and make this tangible with quantifying the results (so we know when we reach the customer 'success' threashold) and qualifying progressively that the outputs we build are moving us towards the target outcomes, then we can create a common platform to communicate. To help build the right outcomes, for the right people, at the right time.

We provide an objective framework to help you target Outcomes over Outputs and understand how being able to constantly adapt to changing target conditions and being able to create a way to measure value, will help you more than all of the 'Product Backlog' sorting techniques on the market today.

Over the past decade, agile and lean methods have brought enormous benefits to teams and organizations. These improvements have primarily focused on helping build things faster, with higher quality and improved collaboration. What hasn’t been a focus is ensuring teams are building the right things. As a result, a feature farming culture has emerged that focuses all their energy on managing backlogs and measuring velocity with little clue as to whether the improvements are achieving their intended business goals or solving a core problem. Many times the real goals and outcomes aren't even defined clearly and shared with the team.

This needs to change. Lean and agile teams including their leaders should start quantifying what value is, aligning their solutions to delivering value and iteratively measuring their progress towards these desired outcomes. Using this approach helps greatly clarify the opportunity for focus, prioritize the backlog of potential solutions for maximum impact and directly link stories with desired customer outcomes. This helps teams focus on delivering the right things from the first Sprint and leaders focus their limited resources on solutions with the biggest bang for the buck.

Ryan Shriver and Gabrielle Benefield have spent the last decade working with teams and organizations transitioning to agile. Their focus is to 'stand on the shoulders of giant's'; bringing the ideas from people like Tom Gilb and the Poppendiecks and the leading UX design thinkers in a new and simplified fashion that make these techniques pragmatic and accessible. Over the last two years they've collaborated to create a simple framework to help people understand what value is, how to measure it, and how to track the value delivered. Simple visuals, simple metrics, simple processes. The result is a practical approach to helping people continually build the right thing that compliments existing methods including Scrum, Kanban and Lean Startup.

This is a hands-on workshop where attendees will be introduced to the concepts through working a case study. We will provide our simple models to fill in and give guidance and feedback on the real world uses of this approach.

avatar for Gabrielle Benefield

Gabrielle Benefield

CEO, Evolve Beyond
I want to help people build great products that are beautifully designed. I believe in Outcomes over Outputs and being highly adaptive.
avatar for Ryan Shriver

Ryan Shriver

Enterprise Technology Director, Dominion Digital
Passionate about helping teams deliver better outcomes, not just more output.

Friday August 9, 2013 9:00am - 10:15am CDT
Bayou B